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Billabong x It’s Now Cool

Coastal temperatures are set to soar this season as two cult labels collide ~ Billabong x It’s Now Cool.

It’s locals only energy this season as we collab with the iconic Aussie brand, It’s Now Cool. Pumping with color, the OG surf supply brand brings its salty street cred to the killer prints and lethal fits that first made It’s Now Cool insta-famous.

About It's Now Cool - Hailing from Bondi Beach Australia where street fashion and on sand style meet to be the origin of the hottest Summer vibes. The result is the undeniable heat of ITS NOW COOL. It’s THE SWIM WE WEAR. We are known as a super sexy boundary-pushing swimwear brand. We have 90’s silhouettes and the ethos of ‘bikinis for a better planet’ at our hearts. @itsnowcool

Explore Billabong x It’s Now Cool Collection

Designed by women, for women, the collection is a riot of strong n’ sexy cuts, ripe shades, bold prints and summertime textures. A refreshing splice of 90s nostalgia and all new feeling, this collaboration riffs off the golden hour of surf rat culture when every day was a party wave.

Girl of the moment Billie Jean, fresh face Aleisha Scanlon and WSL contender Grace Kama head south-west in search of the perfect break.

Explore Billabong x It’s Now Cool Collection